Over the last 10 years, Canadian music has evolved from its humble roots into a consumer-driven, diverse, culture-rich scene. The business case exists for the development of a national periodical publication that can meet the demands and interests of the 16 - 35 year old demographic. The driving long term goal for Cord is to become a respected and profitable national print publication, providing value to its employees, business and advertising partners, and consumers. Strength will be derived from the impressive affiliate network associated with Cord. We have harnessed the many talents of writers, artists and musicians within the Canadian music scene. Additionally, we have relationships with reporting, marketing, business development, and publishing professionals. Our network is interested, enthusiastic and believes in the business case for Cord.
	Cord’s business philosophy will focus on creating a product that delivers content in a unique, progressive and stylized approach , which still remains accessible to the pop culture consumer demographic. This approach will allow for strong product differentiation, and create interest and loyalty within the 16 - 35 year old target market. By providing quality content to this under serviced demographic in the Canadian marketplace, Cord expects to build long term relationships with media buying partners. Initially, Cord launched as a web publication. Over the next year, the Cord brand will be heavily marketed, and the business case to move to print will be developed and then executed.
	The proposed approach is a 50:50 layout, divided into a 'regular' section and a 'feature' section. Proposed sections include (but are not limited to): -Artist interviews -CD reviews -Live concert reviews -Feature articles (rants, raves, commentaries, comics, lists) -Photo journals -Cord team blog (a daily updated section where all staff casually contribute comments and links) -Media : Audio and video (as released and approved by labels in question) -Contests and giveaways This mix of content will encourage regular advertising and promotion opportunity, while capturing the readers' attention.
	We placed the utmost importance in starting Cord on the right foot. The product was not released until it and the business were ready. With that said, the Cord group had been diligently prepared for six months prior, and launched in the Spring of 2004.
	Cord was founded in 2003, by Andy Scheffler and Rob Anand. Both individuals share a passion for music culture, and in turn bring professional experience in illustrative media, web and graphic design, live concert photography, business development, sales and marketing, and professional writing. If you have further inquiries, please view our Contact Page.